Identifier: americanannualof1917newy (find matches)
Title: The American annual of photography
Year: 1917 (1910s)
Authors:
Subjects: Photography
Publisher: New York : Tennant and Ward
Contributing Library: Harold B. Lee Library
Digitizing Sponsor: Brigham Young University

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anipu-lated to simulate that effect which a window in our homewould give. We are permitted to be in profile, if we be sensi-tive about that wart on the other side, or to full face the lens.Why, we even are permitted to keep on our eyeglasses. Andif we prefer to sit we are given the kind of chairs that existin the world at large. Furniture is real furniture, windowsare real windows and the portraits are real portraits of realpeople. If the picture be charming it is because the ability ofthe artist has succeeded in finding the charm that is in us andhas accented not forged it. Is this to be dismissed as a tendency of the times? As mereevolution coming spontaneously? Not at all. Popular educa-tion made it possible. And the Kodak made popular educa-tion. I am not in the employ of Mr. Kodak Eastman. But at,the risk of being offered a job on his advertising staff andbecoming one of Mr. Joness assistants, I will say that everymillion dollars a year spent in advertising the Kodak has made 256
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CHILD PORTRAIT. Ira D. Schwartz. a million amateurs a year. That at a low estimate one percentof these amateurs become adepts. That another twenty per-cent become appreciative of art and artistic standards whichotherwise had been unknown and unthought of to them. Thathundreds of thousands of these are the best patrons of thehigh class professional photographers. And that the wholecourse, the upward course of portraiture may be traced to thefirst slogan You press the button: We do the rest. Such work as Garo, Goldensky, Strauss, Pierce, and othersdo, and such mounts as they give their prints was first intro-duced by the amateur and then bought by him. It may be questioned as to why this rambling talk has beencalled Gallery Lighting. Well, Ill tell you. A stiff cardboard,probably of glossy black or dark brown, with the name of theStudio in the lower right corner, a carte de viste, cabinet, orParis Panel size print thoroughly glued on and not unlikelyhighly glazed with a high embossing t

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